What to Post: High-quality, visually appealing photography and short-form videos (Reels) of your work, behind-the-scenes content, drone footage, and event highlights.
Why: Instagram is a visual platform that prioritizes photo and video content. Features like Stories and Reels are ideal for showing your work in an engaging, creative way, perfect for a photography business.

What to Post: Galleries of photos from shoots, drone footage compilations, updates about your services, client testimonials, and promotions. Use Facebook Events to promote upcoming shoots or special offers.
Why: Facebook's broad user base makes it great for sharing albums and longer-form content. Its local business tools help connect with potential clients in your area, making it ideal for promoting services.

What to Post: Longer drone footage, real estate walkthroughs, event highlight videos, and tutorials or behind-the-scenes videos showing your process and setup.
Why: As a video-centric platform, YouTube is perfect for showcasing longer video content like aerial drone footage or full event recaps. It helps with SEO and allows potential clients to see the quality of your video services.

What to Post: High-quality images, including portraits, wedding shots, drone photography, and other visual content from your portfolio. You can create boards for different categories (e.g., wedding photography, real estate drone footage).
Why: Pinterest is highly visual and is often used for event planning, wedding ideas, and home inspiration. Posting here can help drive clients looking for specific photography needs like maternity, wedding, or real estate.

What to Post: Short, engaging videos like behind-the-scenes clips, quick edits of your drone footage, time-lapse videos of photo shoots, or trending challenges related to your niche.
Why: TikTok's algorithm rewards creativity and short, engaging videos. It's a great way to showcase your personality, services, and creative process to a younger, more engaged audience.

Consistency: Post regularly to keep your audience engaged (e.g., 3-5 times per week on Instagram and Facebook, weekly on YouTube and TikTok).
Cross-promotion: Share the same content across platforms, adjusting the format to suit each platform’s strengths (e.g., vertical videos for TikTok and Instagram Reels, longer videos on YouTube).
Engagement: Encourage followers to engage with your content through comments, likes, shares, and direct messages. Respond to inquiries quickly to build trust and rapport.